Utilizing industry standard charts, inCamera creates a custom ICC digital camera or scanner profile by evaluating the color data captured by the camera or scanner and comparing the data to the known color values of the charts. This profile integrates seamlessly into any ICC color managed workflow.

inCamera is designed to help the photographer achieve consistent, predictable color with any digital camera or scanner. Features an online User Guide that serves as a helpful tutorial for creating and properly integrating ICC profiles into a color managed Photoshop workflow.

The Profiling Process
1. Simply open an image with one of the supported charts in the scene.
2. Select inCamera plug-in from Photoshop's Filters menu.
3. Position the appropriate flexible facsimile grid over the chart in the image
4. Save the ICC profile.
5. Assign the profile to each image taken under similar lighting conditions.

Archetype offers a variety of color charts to use with your InCamera profile making software or other color quality control workflow steps.

Contact Archetype for more information and pricing options.

Equalight compensates an image for lens falloff and lighting falloff. Lens falloff, also known as cosine fourth falloff, is a result of bending light through a lens and its aperture. The wider angle the lens, the more the light intensity falls off from the center to the edge of the image.

Lighting falloff is caused by the drop in intensity as the distance from the light is increased. The type of lamp, its shape, the size of the lighting fixture, its reflectors and diffusers, all of these can affect the light intensity distribution.

The combination of lens and lighting falloff can produce a very non-uniform intensity pattern. While most programs have simple lens falloff compensation, EquaLight has a very easy and effective way to compensate for any light intensity falloff.

The method is very easy: shoot a white subject with the same conditions as the original image and give both images to EquaLight. It will correct the original for the intensity falloff in one easy step.

Profiles made from unequalized images can suffer from tone curve and color errors due to the profile attempting to compensate for the intensity falloff. For this reason, anyone making profiles in the studio can benefit from EquaLight adjusting the intensity of the color chart image before making a profile.

Fine art reproduction photographers can also use EquaLight to equalize the light intensity falloff in their artwork images, in addition to getting better profiles.